Today I saw a lottery advertisment. Depicted was a woman from cleaning personel with a happy smile. I thought that this ad was quite cynical because the target group of lottery games seem to be those who have no money, but a strong desire (or the illusion to get rich fast) for it. So it is the poorest of the poorest who are taken advantage of. No rich man or women would ever play lottery because it is unnecessary for him. They may even laugh about it.